In Wealth Is a Mindset, Shang Saavedra, Founder of Save My Cents and top personal finance coach, creates a judgment-free space for readers to learn about personal finance and make their dreams of financial independence come true, one cent at a time.

Shang Saavedra is the Founder and CEO of Save My Cents, a personal-finance education and coaching platform that focuses on the intersection of mental health and financial wealth. Her ethos is that changing one’s finances isn’t merely about making or saving more money. In her mind, personal finance is personal and thus related to one's upbringing, past experiences, family history, and more. It requires bravely facing the traumas and fears of one's past and tracing how they lead to mindsets grounded in scarcity and insecurity, especially as they relate to the handling of money. 

Drawing upon scientific research on psychology and neuroscience, as well as many mental health experts, Saavedra has developed a methodology called “Trigger, Action, Reward,” which identifies the root causes of unhealthy money behaviors, provides concrete suggestions on how to break those cycles, and guides readers toward an abundance mindset that leads to financial success and security. Through her online classes and coaching lessons in investing, saving for retirement, debt freedom, and more, she has helped thousands of clients implement the TAR strategy and achieve transformative change in their lives. 

Wealth Is a Mindset provides practical, concrete applications of Saavedra’s mindset-changing methodology. It is also an empathetic memoir that shows how Saavedra and her husband overcame many of their own emotional challenges to attain financial freedom. Dozens of anecdotes from her clients illustrate how the strategy works in real life. More importantly, it shows that we all are human, our inherent worth going far beyond simply a salary and net worth number. Featuring prescriptive, judgment-free exercises and worksheets to show step by step how to pay down debt, raise income, start a side hustle, save more money, invest for retirement, and build generational wealth, Wealth Is a Mindset will help readers find ways to improve their money and their lives, no matter where they are in their personal money story.